We're a collective of sustainable CPG industry experts, functional ingredient biohackers, functional aesthetic product design nerds, and lovers of animals.
Our forces combined to build a company to address major hurdles in pet product accessibility and awareness for pet parents, emerging products, and the communities they support

Using industry expertise we actively hunt & test best-in-class pet and non-pet products (many not found on shelves or in ads targeting your social feeds).

Members can take advantage of a variety of our services ranging from exclusive product analyses, first-to-market product development, or our novel B2C Lifestyle-Match and Bio-Match services or B2B Retail Finance Tools.

We keep it honest
Products are here because of one reason: they met the Match Pet Brands Criteria. You can trust your matches are directly from your input and our nitty criteria process.

Our Core Pillars K.I.S.S. :

Transparency
Is this product unmatchable in quality, supply chain transparency, and founder authenticity?

Accountability
We prefer making what we do fun, but to do so we take accountability quite seriously: we meet founders, site visit factories we work with, screen our 3PL/4PL partners floor to board room, and in order to be a supply/brand/retail/enterprise partner we expect you to be a decent dinner guest as much as answer the phone when needed.

Accessibility
We’re seeking to change the dynamic of the product availability and shopping experience, from manufacturer to pet parent. Our unique theory and application of circular systems makes this possible and we want you to notice why when you work with us, one of our systems or one of our partners.